Long before the Spaniards came, Cebu was known as a fishing and trading community, hence the name Sebu or Cebu,  meaning “trade”. The natives trade not just among themselves, but also to other civilizations as well like the Arabs, Chinese, Malays, Indians, and others. From centuries until today, Cebu still lives up to its reputation as one of the biggest economic hubs in the country.


When it comes to tourism, Cebu is still known to be one of the top destinations for tourists around the world. Known for its pristine beaches and wondrous islands, Cebu boasts to be top 6 of the World’s Best Island list by New York-based magazine Travel + Leisure Magazine and was included in the list of Conde Nast Traveller’s Best Islands in the World last year. According to analyst Jose-Paolo Fontanilla of CSLA, as quoted in Inquirer News website, he said that international tourists will increase up to 16% annually for the next six years, a great feat for both the country’s economy and the Philippines Tourism Industry.


Aside from tourism, Cebu is now growing to be one of the top business hubs in the country. According to Augusto Cosio, president of First Metro Asset Management, in an interview with Philippine Star last January, both investments and private consumption aid in the boost of the country’s economy. Evidently, you can see the economy’s growth by looking at Cebu now – the rise of new buildings, expansions, rise of infrastructures,  a breed of different industries, etc. In the case of Cebu, it has already started to expand its horizons to a lot of businesses, be it small-medium enterprises (SMEs) to large industries. Cebu keeps growing and growing.


            This rise of industries caused a ripple effect towards people positively. It paved way for jobs and business start-ups. Speaking of jobs, according to the Philippine Statistics Authority (PSA), Central Visayas, particularly Cebu, remains to have the highest employment rate, with an unemployment rate of 4.6%. This means that a lot of Cebuanos earning a living can raise enough for their family. However, this now creates an influx demand of resources.


Let’s talk about real estate investment


            One of these growing industries evident today is real estate. In a report this year, the demand for real estate is high, particularly in Cebu City and Lapu-Lapu City due to the influx of tourists coming here for vacation and for business executives to explore another business venture.

All thanks to the growth of the economy and the ascent of tourism, more and more private investors are continuously keeping an eye out on investing in Cebu – and real estate is one of them.


            What’s in it for you when investing in real estate? It is a long-term investment that gives you long-term benefits, with a good return on investment – even double! Considering Cebu’s progress, a lot of foreign investors also keep an eye out for where they can achieve the best living. Of course, they want to have an engrande living they deserve. So if you want to succeed on investing in real estate, make sure you choose the strategic and practical one.


Choose a reliable housing developer


            Since we’re dealing with developments, we need to be keen on looking for the best real estate developer here in Cebu that provides luxurious living at the right price. Good thing Cebu has the best reliable partner in the real estate industry – PrimaryHomes, Inc. We made sure that we provide the best line of houses and condominiums in Cebu. Built by one of our affiliates, Primary Structures, Corp., we’re affirmative that the materials used are stronghold and are built to last to ensure you and your family’s safety and comfort and cater to your extravagant lifestyle.


Cebu living has never been this fancy when you trust only the best – PrimaryHomes, Inc. As your reliable partner in the real estate industry, we give you what’s best for you, from the planning of the houses to its finishing touches. We want you to live in serenity. For more details on our upcoming projects, check us out at www.primaryhomes.com or call us at our main office at (032) 254-7188. You may also send us a private message on Facebook at facebook.com/PRIMARYHOMESofficial.