How PrimaryHomes Pioneered Large-Scale Vertical & Horizontal Developments as a Real Estate Developer in Cebu

by Silingan

May 17, 2022

Primary Home Incorporated (PHI), a leading real estate developer in Cebu, has made its mark as a trailblazer in affordable housing developments in the provinces of Cebu, Bohol, and Negros.

As a premier residential developer of subdivisions and condominiums in Metro Cebu and the Visayas region with over 30 years of experience. Primary Homes is a pioneer of large scale vertical and horizontal housing developments and has a proven track record with each their real estate projects.

PrimaryHomes’ Humble Beginnings

PrimaryHomes, formerly Commonwealth Estates Inc. (CEI), started constructing their first project in 1992 and developed the Villa del Rio I, a 400-unit mid-market subdivision. The development is a Mediterranean-inspired community with brick roads and old Hispanic-style houses.

In 1997, the company started its first venture in vertical development. We built our first condominium, the  East Aurora Tower, which became a landmark in Metropolitan Cebu. 

Ten years later in 2007, the company ventured into economicsocialized housing development with the Garden Bloom Villas, a five-hectare subdivision composed of four phases that are affordable but still high quality.economically priced.

In 2009, it changed our name from Commonwealth Estates Inc (CEI) to Primary Homes Incorporated (PHI). In the same year, we explored high-end economic condominium projects with our first high rise condominium, the Avalon in 2010, which is a 19-story modern tower located in the heart of Cebu Business Park. 

To continue the history and projects of PrimaryHomes, here are some of our top-rated real estate development projects:

PrimaryHomes’ Royal Palms Series

Expanding outside Cebu, PrimaryHomes brought another epitome of world-class residences at an affordable price through the Royal Palms series. Located in Panglao Island, surrounded with renowned tourist destination and world class beach resort. 

The Royal Palms series is known for prestigious community that carries the contemporary-resort ambiance that caters to Boholanos’ growing needs for quality homes.

The community is also strategically placed in Panglao Island minutes away to Tagbiliran Schools, hospital, places of worships, grocery stores, and delicacy shops and Seaport /Airport.

PrimaryHomes started the series with the first of its kind, Royal Palms Panglao in 2012 that satisfied the demand of for high quality homes in the province.


Photo courtesy of PrimaryHomes, Incorporated

Royal Palms, located in the island of Panglao Bohol, is an exclusive subdivision with a modern resort ambience. It is equipped with modern day resort facilities that will make their residents enjoy the infamous island of Panglao.

Because of the success of this project, it received the Best Housing Development award in the resort category from the Philippine Property Awards. It was also tagged as Highly Commended property.  

Because of the success of the Royal Palm series, we rolled out another series of Royal Palms projects in Bohol, namely Royal Palms Tres and now Royal Palms Quatro.

The Royal Palms series makes your dream home a reality.

Royal Oceancrest Series

The Royal Oceancrest series is testament to PrimaryHomes’ solid reputation as a reliable real estate brand, together with Triple A category general contractor Primary Structures Corporation, ISO-certified concrete solutions provider Concrete Solutions Inc., and construction innovator ABC LightStrong Building System

Royal Oceancrest Mactan

Armed with a healthy combination of well-constructed units, modern amenities, and a strategic location, Royal Oceancrest Mactan is in the unique position of being the first of its kind in Primary Homes.


Photo courtesy of PrimaryHomes, Incorporated 

The Royal Oceancrest Mactan is an ambitious condo development of PrimaryHomes as the property is designed through mixed-use development, making living experiences for stakeholders, right within the gates of this brand new residence.

The residents of this condo property will enjoy both modern living and a tropical island vibe as it is situated in the tropical island of Mactan and a stone throw away from the business capital of Cebu.    

Not to mention the resort-style condo also gains you access to unique amenities for the whole community like pools, playgrounds, gyms, and the clubhouse.

The list of benefits in Royal Oceancrest Mactan can go on forever. But following the success, we brought Royal Oceancrest to Bohol — whom we just had our groundbreaking recently last May 2022.

Royal Oceancrest Panglao


Photo courtesy of PrimaryHomes, Incorporated

Royal Palms Panglao is the first PrimaryHomes development in the world-class Bohol island - it follows the success of Royal Palms Mactan.The Royal Oceancrest Panglao is a resort-style community in Panglao Island where the famous white sand  beaches of Bohol can be found— a tropical paradise experience. 

Panglao is also poised to be the location of the new international airport, Panglao Island International Airport. Once done, this airport is sure going to attract more international tourists and investors to Bohol which will help boost the economy of the province. 

With its decade of service here in Bohol, PrimaryHomes has become a trusted brand for both the Boholano real estate practitioners and homebuyers.

If Bohol has captured your heart similar to other people, consider investing in a house and lot in Royal Palms Quatro Panglao Bohol by Primary Homes. That way, you can say you own a part of this beautiful island that can last to your family for generations to come.

The Courtyards Series

PrimaryHomes’ The Courtyard series is all about condo living with unconfined spaces and low-density areas. Check out the different properties under this series:

The Courtyards in Banawa

A first of its kind, The Courtyards at Banawa is redefining condominium living in Cebu City. 

This condominium complex is composed of three-level walk-up condominiums with unconfined living areas that are a first of its kind in the city and challenges the enclosed spaces of high-rise buildings. 

The most notable features of the development are the al fresco courtyards and landscaped gardens where homeowners can enjoy open living spaces. It also has community amenities that offer relaxing living to its residents.

The Courtyards in Brookridge 


Photo courtesy of PrimaryHomes, Incorporated

The Courtyard at Brookridge is one of the Courtyard property series of Primary Homes. It is located at Happy Valley Cebu Central. This condo property is redefining urban living by the unconfined spaces along with top-rated amenities.

The Courtyards at Brookridge won Best Condominium Development in the Philippine Property Awards in 2016. This PHI condo was categorized as Highly Recommended.


Brentwood bears The Courtyards trademark – a condo living with unconfined spaces and low-density areas. Unlike regular condominiums, Brentwood is divided into clusters, with each floor composed of 2 to 7 units.

The best thing also about Brentwood Mactan is the island city life it offers to residents. It houses resort-inspired amenities—swimming pool, clubhouse, fitness gym, mini playground, and shooting hoops.

With its prime location and the kind of living that The Courtyards offered since then, there’s no doubt that Brentwood will be worth investing.

Situated at Basak, Lapu-Lapu City. With its accessibility to Mactan-Cebu International Airport and the on-going construction of Cordova-Cebu Link Expressway (Cebu’s 3rd Bridge), Brentwood Mactan  is a top-notch project in terms of investment.

It is right across Grand Mall Mactan, walking distance to major establishments and muinutes away from world class beach resorts.

The Courtyards at Almond Drive (South Road Properties)


Photo courtesy of PrimaryHomes, Incorporated

Almond Drive is a 1.5 hectare urban oasis that highlights low density living. It is strategically  located close to the South Road Properties, where Cebu tourism, lifestyle, and business are flourishing.

In 2018, the DOT Philippines Award recognized the Almond Drive condo project as Best Condo Development, which is a testament of PHI as one of the top real estate developers in Cebu City.

Richwood Series

Through multiple projects, PrimaryHomes continues to expand the successful Richwood Homes to different areas in Visayas.

The Richwood Series caters to those who dream of owning an affordable and accessible home, perfectly conceptualized in an astounding community. 

Richwood Bohol


Photo courtesy of PrimaryHomes, Incorporated

Delivering high quality and affordable housing to the Boholanos through the Richwood Homes Bohol project. This caters to those starting up and have been longing to afford a quality home within their budget. 

Richwood Homes Bohol is a certified Tatak Quality real estate project of PrimaryHomes. It’s not only affordable, but also a secure community equipped with modern facilities.

Richwood Negros


Photo courtesy of PrimaryHomes, Incorporated

Three months after the launch of Richwood Homes Bohol, PrimayHomes introduced the Richwood Home series in the province of Negros— the first ever PHI-property in the area.

The Richwood Home Negros was introduced under PHI’s Tatak Primary, Tatak Quality for the people of Negros. The property is located in Bacong, Negros, a developing area where infrastructure projects, including an airport, are rising.

For the past three decades, Primary Homes Incorporated has been building large-scale vertical and horizontal developments across the Visayas region. The awards and commendations it has so far received are a testament to its indisputable reputation in the Philippine real estate industry. 

To learn more about PrimaryHomes’ pre-selling and ready for occupancy projects, units for lease, and special promos, log on to or call (032) 254-3058. 

News and other updates are also posted on the company’s official website and its social media accounts on Facebook, Tiktokwitter, Instagram, and YouTube.  


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