PrimaryHomes: Building a Better Home with Quality Materials

by Silingan

Mar 03, 2022

Though often overlooked by a lot of homebuyers, the foundation of a great home begins with the pieces and material used by the developer. Construction materials are a major component of every building structure.

As part of the Primary Group of Builders (PGB), it is important to set and meet building materials standards at PrimaryHomes Inc. (PHI): to create homes that are built to last, provide protection, survive several generations, and make communities that can thrive in the years to come.


Why quality of construction materials matter

Quality materials mean better construction, longer-lasting homes, and therefore contribute to the sustainability of communities.

As PHI CEO Archt. Stephen Charles “Steve” Liu said, “A house is the single most expensive thing that anyone buys in their lifetime, and it’s something that should last.”

For PrimaryHomes, they not only value the home that they are building but also those who will be inhabiting it. The effect of using quality materials makes for a home that can be passed down for generations to come for you and your community. 

Although that isn’t always the case for all Cebu real estate developers, for Primary Group of Builders Chairman Engr. William Christopher 'Wally” Liu Jr., cutting corners to make construction faster and cheaper only creates problems for the developer and the homebuyer in the long run.

The maintenance aspect of your house is mainly a result of the workmanship and quality of materials used.

In Wally Liu’s experience, “Maintenance is something that most people don’t think about when they’re making a purchase in the beginning, but then once it’s with you, [...] there are things that you need to sustain over the life of that product.”

Both Wally and Stephen Liu shared that PrimaryHomes already think about maintenance before anything else to make the living experience of their buyers better. According Wally Liu, “A home is your cave, it’s your nest. When you get home pretty much after a long day you want to rest, you don’t want a leaking roof, you don’t want a cracked wall, you don’t want something that doesn’t work.”


Building quality, sustainable and eco-friendly homes

Cheaper and traditional construction materials certainly cost less than other sustainable building materials in the Philippines. But cheap doesn't mean better, especially when building homes that should last a lifetime.

As one of the top real estate developers in Cebu, PrimaryHomes (PHI) stands for quality and sustainable building for every Filipino home.

So if you’re wondering how PrimaryHomes does it, a major factor would be its synergy with PGB affiliates.

PGB has a construction company, the AAA-category Primary Structures Corporation (PSC). Under PGB’s umbrella as well are manufacturing companies for raw materials that are a huge part in promptly delivering top-quality, sustainable, and even eco-friendly structures, the AAC Lightweight Block Corporation (ABC), and Concrete Solutions Inc. (CSI). These companies have a myriad of superior-quality products that are essential in every construction.

ABC provides durable and highly efficient construction solutions with the LightStong Blocks and the Primary Engineered Building Systems.

LighStrong block is a type of Autoclaved Aerated Concrete (AAC) that produces a solid concrete block that’s only a third of the weight of traditional concrete. These LightStrong blocks highly-durable and are both fire-resilient and earthquake-resistant, making them perfect for long-term housing. The blocks are made from all-natural ingredients, with excellent thermal efficiency that reduces energy use and contributes to eco-friendly homes overall.

It even helps reduce electricity bills by up to 40%. According to Wally Liu’s experience, “You can turn off your air conditioning at night and it will still be very cold in the morning. … I saved 40% on my [bill because my] appliances don’t work overtime.”

Moreover, the Primary Engineered Building Systems of ABC is all about the use of durable pre-cast materials for highly efficient, and high-quality construction.

In addition, CSI has state-of-the-art laboratories and fully-computerized batching plants for its ready-mix-concrete. It also provides meticulously processed aggregates.

PSC as well, aside from ensuring quality workmanship, ensures not just the quality of major construction materials; it gives equal importance to materials used in electrical and plumbing just to provide a safe and peaceful living to PHI homeowners.

For example, they prefer the use of low-wattage fixtures so homebuyers can save on electricity costs and promote sustainable development. They also favor the use of polypropylene (PP) water pipes over polyvinyl chloride (PVC) or galvanized iron (GI) pipes that may easily crack and cause a lot of leaking.

With all these and a lot more, PrimaryHomes is able to ensure longer lasting and sustainable communities. 


A legacy to pass on

Building Filipinos homes that can be passed on to their loved ones - this is what PrimaryHomes is going for in every home it builds.

PrimaryHomes together with the rest of its affiliates in the Primary Group of Builders has always been committed to delivering quality in every aspect. From raw materials to finishing touches, PGB will always make sure that you get only the best for your home. With 70 years of experience, it has gained a solid reputation of delivering value-for-money, quality products. 

With a PrimaryHomes property, you can be sure that you get your money's worth and that your investment will stand the test of time.

When looking for a home that’ll last your lifetime and end even your future generation’s lifetimes, look into your developers and read about their track record, previous projects, and materials used in real estate development.

Generally, avoid developers in the Philippines nowadays who only use cheap and traditional construction materials, and you will also need to take maintenance into account - and if you’re not an expert on these, you’ll definitely need assistance from your reliable real estate developer in Cebu.

If you’re planning to get a home, your developer should stand for quality and sustainable home building.

Check out now which value-for-money and quality products of PrimaryHomes will be best suited for you and your family.




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